• Table of contents
• Serneholt Estate launches a new brand identity and website
• Award-winning art director behind the profile
• New website launched
• About Serneholt Estate

Marbella, 7 October 2025
We launch our new website and brand, a major step for the company Serneholt Estate, one of Spain’s leading international real estate agencies, has launched a new brand identity and website to mark its ten-year anniversary. This rebranding represents an exciting new chapter in the company’s journey — a celebration of a decade of growth and a clear look toward the future.

From its roots as a family business, Serneholt Estate has grown into an internationally recognized agency with offices throughout Spain and, for the past year, also in Cyprus, serving clients from all over the world. Over the past ten years, the company has built a strong reputation for professionalism, trust, and quality — always shaped by the family spirit that continues to guide the business. This anniversary provided the perfect opportunity to renew the brand identity, reflecting both what has been achieved and where the company is headed.

The rebranding was led by award-winning art director and creative director Johan Pihl, whose international career has taken him from New York to Hong Kong, London, and Stockholm. Pihl, who designed Serneholt’s first logo in 2016 and is also a member of the Serneholt family through his marriage to Linda’s sister, was the natural choice to lead the creative process. His design brings a modern, international perspective while preserving the values that have always defined the brand.

The most striking element of the new identity is the introduction of a bird as a symbol. Chosen for its symbolism and emotional resonance, the bird represents migration, the direction of light, and the search for a home — themes that mirror Serneholt Estate’s mission: to guide clients to new places and new beginnings. Subtle details enrich the design, including a bird’s eye shaped like a map pin — a visual symbol of belonging and place.

Color has also played a key role in the rebranding. While the original tones have been retained to honor the company’s heritage, they have been softened into a more versatile palette, adaptable for both digital and print media. The result is an identity that feels modern, welcoming, and consistent across all platforms, strengthening Serneholt Estate’s presence in different markets.

For founders Fredrik and Linda Serneholt, this transformation has been both professional and personal.
“When we started ten years ago, our ambition was to create a trustworthy agency with a family feeling,” says Fredrik. “Today, we’re proud to be internationally recognized, and it was time for our brand to reflect that journey. The new identity feels like us. It’s modern, ambitious, and dynamic — yet still rooted in our core values.”

The rebranding goes hand in hand with the launch of a new website, created as a natural extension of the updated identity. The website has been redesigned to provide an intuitive and visually engaging experience for clients around the world. With simplified navigation, improved property search functions, and inspiring content, the platform makes it easier than ever for clients to connect with Serneholt Estate and discover homes in various destinations.

“Our website is often the first point of contact with us, so it was important that it matched the clarity and confidence of our new brand,” adds Linda. “Although it’s a real estate tool, we see it as a window into who we are and how we work.”

The new identity positions Serneholt Estate as a company in motion: dynamic, adaptable, and ready for the next decade of growth. By merging modern design with enduring values, the brand reflects both international ambition and a family-driven spirit — reinforcing the trust that clients have shown the company since the beginning.

As Serneholt Estate enters its second decade, the rebranding serves both as a tribute to the past and a clear statement of ambition for the future. With its new visual language and digital presence, the company is ready to continue expanding internationally — built on the same foundations that have always driven its success: trust, quality, and a sense of family.

Since its founding in 2016, Serneholt Estate has grown to become one of Spain’s leading real estate agencies, with offices along the Costa del Sol, Costa Blanca, the Balearic Islands, and the Canary Islands. Our multilingual team combines local expertise with international reach, creating a safe and seamless experience when buying or selling property in Spain.

We build our work on professionalism, transparency, and personal service — from tailored marketing and legal coordination to dedicated after-sales support. With over 1,500 successful transactions, we have established a trust-based reputation built on long-term relationships and reliable results.

At Serneholt Estate, you’re not just choosing a real estate agency — you’re choosing a dedicated partner who listens, guides, and delivers.

For more information, please contact:
Fredrik Serneholt
? fredrik@serneholtestate.com
? +34 661 068 220