My career began in Hospitality Management in Switzerland before she transitioned into the IT sector in the UK, joining one of the world’s largest technology companies, IBM. There, I worked in the Partner Management team, collaborating with major consultancies such as Accenture, Cap Gemini, and Deloitte. Her role focused on developing go-to-market strategies alongside these partners, with the goal of driving IBM software sales through financial incentives. One of my most significant achievements was closing an €18 million deal with a major insurance company.
In 2020, I relocated with my family to Marbella, and in March 2022, I joined Serneholt Estate, which at the time had five offices across the Costa del Sol. Since then, we’ve expanded to 10 offices across mainland Spain, as well as the Canary and Balearic Islands.
“It’s been exciting to be part of Serneholt Estate’s ongoing growth! I truly enjoy working at the Head Office, engaging in a wide range of projects — there’s never a dull moment when working alongside Fredrik Serneholt!”